Velicia Yap

Personal Project

TRACK 01 — Wings of Choice

I created three illustrations featuring Archangel Michael, Lucifer, and Icarus as a form of personal reflection; myself being a Catholic illustrator who admires God’s creations and the complexity of human life. These three figures represent different moral values; Michael symbolizes courage and the protection of goodness, Lucifer serves as a reminder of the dangers of pride and the fall caused by ambition that exceeds limits, while Icarus represents the human tendency to be driven by great desires without fully considering the consequences. Through these works, I aim to invite viewers to reflect on everyday life; recognizing that humans possess the potential, freedom, and power to choose their own path in life. This work is also born of my love for humanity, nature, and other living beings as part of God’s creation; making humility, courage, and wisdom the central moral messages conveyed through these illustrations.

Class Project

TRACK 02 — Merchandise Design

The HONOR Serpent Bloom Merchandising design concept is inspired by Chinese cultural symbolism, combining the serpent as a symbol of wisdom, transformation, and regeneration with the peony flower that represents honor, prosperity, and growth. These elements are visualized through an elegant blue-and-white porcelain motif to represent the roots of Chinese culture while also reflecting the modern global identity of the HONOR brand. The purpose of this concept is to create a collection of merchandise and lifestyle accessories that are not only functional but also carry aesthetic and cultural value; thereby strengthening brand awareness, building an emotional connection with the global younger generation (Gen Z and Millennials), and expanding HONOR’s positioning from merely a technology brand into an innovative, stylish, and human-centric lifestyle brand with an “affordable premium” character.

TRACK 03 — Pattern Design

The surface pattern design concept for Surabaya Zoo (KBS) merchandise was developed with the aim of creating a strong, educational, and engaging visual identity for visitors while representing KBS as a center for conservation, education, and family recreation in the city of Surabaya. Carrying the theme “Rumah Hijau Satwa dan Flora Khas Surabaya”, the pattern visualizes the ecosystem of KBS through illustrations of iconic animals such as the Komodo dragon, Elephant, Bengal tiger and Bali starling; combined with local flora elements like Tabebuia flowers and Clover leaves as symbols of the city’s identity. The pattern is designed as an illustrative seamless pattern using a flat illustration style and natural bluish-green colors to create a lively, friendly, and playful tropical atmosphere that suits the main target audience of KBS—families, children, and school groups. In addition to functioning as a decorative element, the design also aims to serve as a visual storytelling medium that strengthens the image of KBS as a historic zoo established in 1916, as well as a modern conservation space supporting the preservation of Indonesian wildlife; while also enhancing the aesthetic value and commercial appeal of merchandise such as tote bags, t-shirts, pouches, water bottles, and other official KBS souvenirs.

TRACK 04 — Storybook Design

This book was created to introduce and explain the development of modern design movements popularized by Saul Bass, while also exploring how a simple, symbolic, and communicative visual approach can change the way people understand graphic design. Through discussions surrounding the history of modernism, comparisons with realism, and the influence of Saul Bass’s works; this book aims to inspire readers - especially designers and design students - to understand how simple-yet-powerful design can effectively convey messages and create a significant impact on society.

TRACK 05 — Comic Content

The Geckonnect comic content concept is designed as a visual educational medium based on storytelling which aims to soften and smarten the public's view of reptiles - particularly the Leopard Gecko - through a friendly, light, and empathetic visual communication design approach. This project originates from the social stigma surrounding reptiles, which are often associated with fear or disgust in-part due to the lack of accessible and easy-to-understand visual education. Through digital comics featuring the mascot characters "Misty" and "Sunny", scientific facts about reptiles are presented in a simple, engaging, and emotional way; mainly so that they can be more easily accepted by students and university audiences as the primary target. An anthropomorphic approach is used to build emotional connection and foster empathy toward animals, while also enhancing visual and ecological literacy. The main goal of this project is not to encourage impulsive pet ownership, but rather to build understanding, responsibility, and respect for living creatures. Ultimately, it aims to reduce negative stigma toward reptiles and foster a more positive and educational community on social media.

TRACK 06 — Affirmation Cards

The concept behind the affirmation cards “I Am Strong", "I Am Kind", "I Am Funny", "I Am Loved", "I Am Special", "I Am Brave", "I Am Great", and "I Am Confident” in the book “Perasaanku, Temanku!” is to help children build a positive understanding of themselves through simple sentences that are easy to remember and visualize. Each card is designed as a reminder that every child has value, abilities, and important feelings. Through warm illustrations and interactive activities, these cards encourage children to recognize their emotions, appreciate themselves, and develop courage and self-confidence. This concept also aims to support parents and educators in instilling values of empathy, self-acceptance, and emotional well-being from an early age.

As an illustrator in the creation of affirmation cards for the book “Perasaanku, Temanku!”, the main objective of these illustrations is to help children aged 4–7 recognize, understand, and express their emotions in a healthy way through friendly and easy-to-understand visuals. The illustrations are designed not only as aesthetic elements but also as educational media that support activities such as drawing, coloring, and storytelling; allowing children to interact directly with their feelings. Through a positive and affirmative visual approach, these cards are expected to help reduce the stigma surrounding mental health from an early age, while also serving as a supportive tool for parents and educators in fostering emotional awareness, empathy, and self-confidence in children.

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TRACK 07 — Sticker / Outlining Design

The Chromasphere theme for the 2025 outlining design concept represents a creative world that emerges from the combination of primary colors, which then develop into various new colors; symbolizing exploration, innovation, and freedom of expression in the world of design. This concept is highly relevant to Visual Communication Design (VCD) students, who are encouraged to step out of their comfort zones and create new ideas through visual experimentation with color and form. The use of bright colors such as turquoise, coral, yellow, violet, and pink also emphasizes the values of playfulness, optimism, harmony, and fantasy, which form the visual identity of the VCD-themed outlining design event.

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Based on this theme, the project's output came in the form of stickers which depict a platypus character; the official mascot representative of the VCD major at Ciputra University. Representing creativity, uniqueness, and the exploration of ideas in the world of design; it is said that the platypus was initially chosen because it is a unique and unusual animal. The platypus symbolizes the courage to think differently and combine various elements into something new, which is in-line with the philosophy of Chromasphere. Here, the official VCD mascot is reimagined with a playful illustration style; incorporating bright colors from the Chromasphere palette while pairing them with simple-yet-expressive shapes that can easily be applied as event stickers and promotional media; all while maintaining its essence as a visual identity that represents the creative spirit of VCD students in exploring colors, ideas, and limitless possibilities.

TRACK 08 — Graphic Poster

This poster redesign was developed as a class project aimed at improving the visual communication of a standard energy drink advertisement, using the Monster Energy Drink poster as a reference. The original poster primarily focused on product visibility and bold branding but lacked clear informational value and visual storytelling about the drink’s benefits and safe consumption. Therefore, this redesign elevates the standard poster by incorporating stronger visual hierarchy, dynamic composition, and supporting visual elements that communicate both energy and product information. The design adopts a bold, high-energy visual approach through strong typography, contrasting colors, and engaging illustrations to reflect the strength, stamina, and active lifestyle associated with energy drinks. Additionally, the poster introduces brief educational elements about ingredients and responsible consumption to address public misconceptions that energy drinks only contain excessive caffeine and sugar. Through this redesign, the poster aims to increase awareness among young audiences, strengthen brand identity, and deliver a more informative and visually engaging promotional message.